What is a Press Release Service
Whether you’re promoting a product or building backlinks for SEO purposes, getting your message across to journalists and online publications is crucial. One of the fastest and most efficient ways to do this is by using press release services.
But is this the best way? What are the benefits? And how does the process work? We’re about to answer all these questions and more, so read on to discover how your product, service, or brand can reap the rewards of a professional press release distribution service.
More on Press Releases
Journalists and their editors need copy. And If they can get it with minimal effort, all the better! If you do all the hard work and package it in the form of a press release, the key decision-makers you’re targeting are much more likely to publish what you have to say.
In fact, 68% of journalists consider press releases as the most useful source for content or ideas. When it comes to getting your message across, promoting your products, and building your brand, a well-written press release is worth its weight in gold. It’s a marketing open goal!
That’s why press releases are such powerful tools when it comes to building brand awareness, launching products, delivering marketing messages, and building backlinks for SEO purposes.
But what exactly is a press release? Well, you might say it’s a concise and formal communication tool used to share newsworthy information with the media and the public.
Think of a press release as a kind of news article. While it may have a commercial objective, it still has to be newsworthy. If it isn’t, editors and journalists are unlikely to publish it. That’s why a good press release provides valuable information to the reader.
In answer to the question “What is a press release service?” things get a little more complex. That’s because there are so many options. Finding the best press release distribution service requires understanding your audience, ultimate objective, and niche.
Choosing the best option means knowing what features each service offers. And as you’ll find out when you begin your search, there are some key differences between providers.
Key Features of a Good Press Release Service
While the features offered by online press release services can differ substantially, there are a few core provisions to look for.
Professional Writing and Editing
Anyone can write a press release, but not everyone can write an engaging one. Choosing one of the best press release distribution services should provide you with access to journalists and editors who know exactly what publications want to see.
Having a professional writer create your release won’t just improve engagement levels – it may also expand the reach of your message as more editors will want to publish it.
Ready-Made Publication Networks
There’s absolutely nothing stopping you from writing your own press release and approaching online outlets for potential publication opportunities. But this won’t be a quick or easy process. Choosing a proven press release distribution service can – potentially – give you access to hundreds of publications, journalists, and editors.
High-Quality Media Coverage
It’s easy to get press releases published on low-quality sites, but doing so won’t get you very far. For one, traffic levels on these sites may be low. Secondly, your brand may be tarnished if you’re partnering with inferior publications.
While there’s always a charge involved, using premium press release services usually pays for itself – either in terms of marketing reach or increased traffic. Sometimes both!
SEO Work
High-quality press release distribution services don’t just offer professional writing and networking services – they also provide valuable SEO services designed to improve the Domain Rating of a website and increase traffic levels.
When you’re searching for the perfect online press release services, look for those that offer do-follow links. Such links don’t just direct people to your website; they also provide you with the kind of ‘SEO juice’ that can move you up the search engine rankings.
Targeted Reach
If you’re approaching vegetarians to promote your meat-based foods, you’re wasting both time and money. That’s the main drawback of the ‘scattergun approach’ to press release distribution.
Working with a press release service allows you to take a more targeted and focused approach. This means you can direct your messaging to an audience based on a particular niche, geography, or key demographics. The result is a more cost-effective marketing approach that maximizes your return on investment.
Analytics and Reporting
Some press release services simply distribute your article and then forget about it. The best ones provide you with a range of analytics and reports that allow you to judge the efficacy of your campaigns.
Which outlets picked up your press release? Did audiences engage? And if so, to what extent? How were website traffic levels affected? These are all questions that can be answered with the right data. Once you know what works – and what doesn’t – you can tailor future press release campaigns accordingly.
Who and What Can Benefit from Online Press Release Services?
If you have a message to get across, there’s a good chance a press release will get the job done. That’s why the following entities regularly use them as part of their overall marketing strategies.
Businesses Launching New Products or Services
Got a new product to launch or a service to sell? An expertly crafted press release can showcase what you’re selling, its benefits, and how to access them succinctly and efficiently. You can reach a potentially huge audience with a single message, which is why press releases are perhaps the most cost-effective online marketing tools out there.
Event Organizers and Nonprofits
Whether you’re promoting a large music festival or a charity fundraiser, you can spread the word quickly and simply with the help of the right press release service. What’s more, you can ensure your message reaches the people most likely to respond – and engage!
Entrepreneurs and Startups Seeking Visibility
If you’re new to your industry, getting seen and being heard isn’t easy. But that could all change if your brand is featured on the likes of MSN, the BBC, or Forbes. Share milestones, funding announcements, partnerships, or other news to build credibility, attract investors, and connect with a wider audience.
Spread the Word and Grow Your Business with a Proven Press Release Service
Now that we’ve answered the question “What is a press release service” it’s time to get started. Here at The Link Builder, we work with talented writers, media experts, global publications, and SEO experts to maximise the reach of marketing messages and announcements. Reach out today to get started.