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Digital PR at The Link Builder is engineered for one purpose: to earn your brand high-authority media coverage, trusted backlinks, and genuine industry credibility..
Our Digital PR campaigns deliver strategic media coverage and high-authority backlinks that strengthen your entire search ecosystem
Digital PR is the modern evolution of public relations.
Unlike traditional PR, which focuses on print coverage and events, digital PR leverages data, storytelling, and relationships with top-tier media outlets to build your brand’s online authority.
In simple terms, it’s the bridge between SEO and PR strategy — helping you earn media placements, high-quality backlinks, and brand awareness through digital publications that matter most to your audience.
The best digital PR agencies know how to leverage editorial storytelling, data-driven insights, and strong media relations to secure placements that drive real organic traffic and visibility.
Done right, it can boost your online reputation, improve your search engine result pages performance, and even attract new customers by elevating how your brand appears in digital news and search.
A strong digital PR campaign builds authority and trust.
Google sees reputable media coverage and links earned from credible sources as signals that your website deserves higher visibility.
Every placement you earn through digital PR sends valuable authority back to your site, strengthening your domain and increasing your ranking potential.
For example, coverage across major media sites or news outlets — even sites like The New York Times — doesn’t just improve brand recognition. It helps your pages climb higher in search engine rankings while generating traffic to your site from readers who are genuinely interested in what you do.
That’s why digital PR services help businesses build both trust and organic traffic — not just temporary buzz.
At The Link Builder, we’ve developed a proven, data-driven process that blends link building, content marketing, and media relations to deliver measurable results.
We don’t spray and pray — we pitch strategically, execute with precision, and focus on results for our clients.
We begin every project with a deep dive into your brand’s goals, audience, and competitors. Our PR specialists and SEO experts identify story angles that will resonate with your target audience and align with your existing PR efforts. Whether we’re building a PR strategy around original data, thought leadership, or seasonal campaign ideas, we always ensure the story fits both the media landscape and your brand positioning.
Next, we create unique, newsworthy content that earns attention. Our digital PR specialists craft compelling narratives — often powered by proprietary data or insights — that journalists and editors actually want to feature. This could include surveys, studies, infographics, or story hooks that tie into trending topics and the news cycle. Each digital PR campaign is designed to increase brand awareness and authority while generating a number of links from credible sources. Our PR team makes sure every pitch aligns with your voice, values, and digital marketing objectives.
With your story ready, our PR experts use established relationships with media across digital publications, news outlets, and major media sites. We pitch your story to journalists, editors, and online magazines that your audience actually reads. The result? Media coverage that feels earned — not forced. We don’t chase vanity metrics. We focus on high-quality placements that drive authority, traffic, and brand recognition.
Our campaigns are data-driven from start to finish. We track every metric that matters — from links earned and coverage across publications to social media engagement and traffic to your site. Each campaign report clearly shows ROI and the results for our clients. When you partner with us, you’re not just buying coverage — you’re investing in a measurable digital PR strategy that supports long-term SEO growth.
At The Link Builder, we’ve spent over a decade refining our approach to digital PR.
Our digital PR experts know how to adapt quickly, spot opportunities, and craft stories that stand out in the digital space — from emerging blogs to sites like The New York Times.
Here’s what makes us different:
Our digital PR services aren’t about vanity coverage — they’re about building brand authority that lasts.
Below are some frequently asked questions about digital PR that help explain how it works and why it’s essential in modern marketing.
Digital PR combines elements of SEO, public relations, and content marketing to earn media coverage and backlinks that boost your search engine visibility and brand awareness.
By earning high-quality placements and links earned from authoritative media sites, your website gains credibility, which improves search engine result pages performance.
We’re not just a digital PR agency — we’re an SEO-first team that understands link building inside out.
Unlike agencies that focus on vanity metrics, we prioritize impactful, data-driven results and have a proven track record of success.
From SaaS and finance to lifestyle and tech, any business that values brand exposure and organic traffic can benefit from our digital PR strategies.
Absolutely. We can show you case studies that outline real campaigns, number of links, and results for our clients that demonstrate how our approach boosts your online presence. Just ask to see them.
If you’re ready to increase brand awareness and strengthen your authority, it’s time to work with an results driven agency that delivers measurable results.
Schedule a free consultation today to discuss your goals and explore how our Digital PR services can drive traffic, visibility, and long-term growth for your brand.