Skip to content 
Last Updated: 27 July 2026
These Terms of Service (“Terms”) govern the provision of services by Link Building Mastery Limited, trading as The Link Builder (“The Link Builder”, “we”, “us” or “our”).
Link Building Mastery Limited is a company registered in England and Wales under company number 15538467, with its business address at Claydon House Business Centre, 1 Edison Road, Aylesbury, Buckinghamshire, HP19 8TE.
By purchasing, ordering or instructing us to provide any of our services, you (“the Client”, “you” or “your”) agree to be bound by these Terms.
Our services are primarily intended for businesses, organisations and individuals purchasing services for purposes connected with their trade, business or profession.
Where applicable law gives you rights that cannot legally be excluded or limited by contract, nothing in these Terms is intended to restrict those rights.
The Link Builder provides digital marketing services including, but not limited to:
The precise scope of the services provided will be set out on the relevant service page, quotation, proposal, invoice, order form or checkout page.
An order is accepted when we confirm acceptance, receive payment, commence work, or otherwise confirm that we have agreed to provide the service.
We reserve the right to refuse an order before work has commenced where we reasonably believe that we cannot provide the requested service, the requested activity would breach applicable law or third-party policies, or the Client has provided misleading or inaccurate information.
We may use employees, freelancers, contractors, publishers, agencies, distribution services and other approved third parties to fulfil all or part of the services.
You are responsible for providing us with accurate, complete and up-to-date information reasonably required to perform the services.
You confirm that you have the necessary rights, licences and permissions to provide us with any:
You must not ask us to create, publish or distribute content that is unlawful, defamatory, fraudulent, deliberately misleading, infringing or otherwise likely to expose The Link Builder or any third party to legal liability.
We reserve the right to refuse, modify or remove content that we reasonably believe breaches these requirements.
Where we provide link building services, we will use reasonable efforts to obtain placements that meet the criteria agreed with the Client.
Any metrics quoted, including but not limited to Ahrefs Domain Rating (“DR”), Moz Domain Authority (“DA”), traffic estimates or similar third-party metrics, are based on information available at the time of assessment.
Third-party metrics can change at any time and we cannot guarantee that a website will retain the same metrics after placement.
Websites and publishers are independent third parties.
Although we take reasonable steps to select appropriate websites, we do not own or control third-party publishers and cannot guarantee that:
Where a placement is removed shortly after publication, any replacement will be considered in accordance with the terms of the particular service or package purchased and the circumstances of the removal.
We are not responsible for links removed as a result of changes made by the Client, changes to the Client’s website, breaches of publisher requirements, unlawful content or circumstances outside our reasonable control.
The Link Builder provides press release writing and distribution services.
The precise features included in your Press Release Service will be those described on our website, quotation, invoice or checkout page at the time the order is placed.
You are responsible for ensuring that all information supplied for inclusion in a press release is accurate, truthful and capable of substantiation where appropriate.
This includes, but is not limited to:
We are entitled to rely upon information supplied by you unless we have reason to believe it is inaccurate.
Where press release writing is included in your order, we may provide a draft for your review and approval before distribution.
You are responsible for checking the accuracy of the press release before approving it.
In particular, you should carefully check:
Once you have approved a press release for distribution, changes may not be possible.
Press releases may be distributed through third-party distribution networks, publishers, news websites, media platforms, podcast platforms and other third-party services.
These third parties operate independently of The Link Builder and ultimately control whether and how content appears on their websites or platforms.
We will use reasonable efforts to provide the distribution and placements described in the Press Release Service purchased.
However, unless a particular placement has expressly been guaranteed in writing, we cannot guarantee publication by any individual website, publication, publisher or media outlet.
Third-party publishers may:
Such matters may be outside The Link Builder’s control.
We do not control Google, Bing, other search engines, AI search engines, large language models or other third-party discovery platforms.
We therefore cannot guarantee that a press release or publication will:
Press Release Services do not guarantee any particular commercial or marketing result.
In particular, we do not guarantee:
Search engine optimisation and digital marketing results depend upon numerous factors outside The Link Builder’s control.
These include search engine algorithms, competitor activity, website quality, technical SEO, content quality, domain history, market conditions and changes made by third parties.
Accordingly, we do not guarantee:
Search engine rankings can increase or decrease at any time.
The Link Builder accepts no responsibility for changes made by a Client or third party to the Client’s website that adversely affect rankings or performance.
The Link Builder also has no control over changes made by search engines to their algorithms, policies or indexing systems.
The price payable will be the price shown on the relevant:
at the time the service is purchased or commissioned.
Press Release Services are generally charged in United States Dollars (USD).
Link Building and other services may be charged in Great British Pounds (GBP), United States Dollars (USD), or another currency agreed with the Client.
Unless otherwise agreed in writing, invoices are payable upon receipt and work will not commence until payment has been received in full.
Prices will state whether applicable taxes are included or additional.
The Client is responsible for any taxes, duties or charges that are legally payable by the Client in connection with the purchase.
Because our services involve the commitment of staff time, contractors, publishers, distribution providers and other resources, cancellation rights depend upon whether work has commenced and the type of service purchased.
Nothing in this section affects any statutory right to a refund or cancellation that cannot legally be excluded.
Where Link Building or other ongoing services are invoiced monthly, payment of an invoice constitutes instruction for The Link Builder to proceed with the work covered by that invoice.
Cancellation of future services will not automatically cancel work already commissioned, commenced or completed during a paid service period.
Unless otherwise agreed in writing, payments relating to work that has already been completed or costs that have already been incurred are non-refundable, except where required by applicable law.
Once a service has been fully performed or delivered, payments for that completed service are non-refundable except where:
Press Release Service orders may be cancelled before work has commenced by contacting The Link Builder as soon as possible after placing the order.
Once work on a Press Release Service order has commenced, the order becomes non-refundable, except where a refund is required by applicable law.
For the purposes of these Terms, work will be considered to have commenced as soon as The Link Builder, one of its employees, contractors, suppliers or distribution partners begins any activity connected with fulfilling the order.
This may include, but is not limited to:
By purchasing the Press Release Service and instructing The Link Builder to proceed, you acknowledge that work, costs and resources may be committed shortly after payment and agree that, once work has commenced, you will not be entitled to cancel the order for a refund except where required by applicable law.
Once a press release has been submitted for distribution, the order cannot be cancelled, withdrawn or refunded, except where required by applicable law.
If The Link Builder is unable to provide the Press Release Service for reasons within our control and no equivalent alternative can reasonably be provided, we will provide an appropriate refund for any part of the service that has not been supplied.
Nothing in this section excludes or restricts any statutory rights that cannot legally be excluded.
Our services are primarily supplied on a business-to-business basis.
However, where you purchase a service as a consumer and applicable consumer legislation provides you with a statutory cooling-off or cancellation right, those statutory rights will apply notwithstanding anything elsewhere in these Terms.
Where you expressly request that we begin providing services during any statutory cancellation period, you acknowledge that work may begin immediately.
Where permitted by applicable law, you may be required to pay for services supplied or work undertaken before you exercise a statutory cancellation right.
Where a service has been fully performed during the statutory cancellation period following your express request and acknowledgement, your statutory right to cancel may be affected in accordance with applicable law.
You retain ownership of intellectual property contained in materials you provide to us.
You grant us a non-exclusive licence to use, reproduce, edit and distribute those materials where reasonably necessary to provide the services.
Subject to full payment, the Client may use content specifically created and delivered for the Client as part of the purchased service.
This does not transfer ownership of:
Content published by third-party websites or publishers may also be subject to the terms, policies and intellectual property rights of those third parties.
Each party agrees to keep confidential any confidential business information received from the other party and not disclose it to third parties except where:
We may disclose information to employees, contractors, publishers and service providers where reasonably necessary to perform the services.
We process personal information in accordance with our Privacy Policy.
Our Privacy Policy is available at:
https://thelinkbuilder.com/privacy-policy/
Our use of cookies and similar technologies is described in our Cookie Policy:
Nothing in these Terms excludes or limits liability where it would be unlawful to do so.
Subject to the above, to the maximum extent permitted by law, The Link Builder will not be liable for indirect or consequential loss, loss of anticipated profits, loss of revenue, loss of opportunity, loss of goodwill or loss resulting from changes made by search engines, publishers or other third parties.
To the maximum extent permitted by law, The Link Builder’s aggregate liability arising from or relating to a particular service will not exceed the total amount actually paid by the Client to The Link Builder for that service during the twelve months preceding the event giving rise to the claim.
We are not liable for the actions or omissions of third-party publishers, websites, search engines, distribution platforms or other third-party services outside our reasonable control.
Nothing in these Terms excludes liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot lawfully be excluded.
Our services may depend upon third-party providers including:
We are not responsible for outages, policy changes, closures, algorithm changes, removals or other actions taken independently by third parties that are outside our reasonable control.
Either party may terminate an ongoing service arrangement by giving reasonable notice.
Termination prevents future work from being commissioned but does not remove the Client’s obligation to pay for:
We may immediately suspend or terminate services where a Client:
Neither party will be liable for a failure or delay in performing its obligations where the failure or delay results from circumstances beyond its reasonable control.
These may include natural disasters, war, terrorism, industrial disputes, power failures, internet outages, government action, major third-party platform outages or other events outside reasonable control.
We may update these Terms from time to time.
Any revised Terms will be published on our website with an updated “Last Updated” date.
Changes will not retrospectively alter the terms governing an order already placed unless required by law or agreed between the parties.
If any provision of these Terms is held to be invalid, unlawful or unenforceable, that provision will be treated as removed or modified to the minimum extent necessary.
The remaining provisions will continue in full force and effect.
If either party fails or delays in enforcing any provision of these Terms, this does not waive its right to enforce that provision later.
These Terms, together with any applicable quotation, proposal, service description, invoice or order confirmation, constitute the agreement between the Client and The Link Builder in relation to the services purchased.
Where a separately agreed written contract conflicts with these Terms, the separately agreed written contract will take precedence to the extent of that conflict.
These Terms and any dispute or claim arising from them are governed by the laws of England and Wales.
The parties agree to attempt to resolve any dispute in good faith before commencing formal legal proceedings.
Subject to any mandatory rights applying to consumers, the courts of England and Wales will have jurisdiction over disputes arising from these Terms.
For questions regarding these Terms or our services, please contact:
The Link Builder
Link Building Mastery Limited
Company Number: 15538467
Claydon House Business Centre
1 Edison Road
Aylesbury
Buckinghamshire
HP19 8TE
United Kingdom
Email: info@thelinkbuilder.com
Telephone: +44 (0)1296 914 714